Archive for July, 2009

Writing Tighter

Tuesday, July 28th, 2009

Because of Twitter, I find myself writing tighter these days. (Actually, I should say “writing more tightly,” but that’s five more characters and spaces than “writing tighter”…)

If you’re a Twitter user, you know that we’re limited to 140 characters and spaces for each “tweet” we write and send. Mastering writing for Twitter is becoming easier and easier as the days and months go by. But, there are some downsides: I can’t always be grammatically correct, and I find myself leaving out punctuation. (Not natural or good for me, since I teach writing… What will my students think?!)

In addition to writing tighter, I think I’m also giving more thought to each word and reviewing the overall message I’m trying to convey each time I write — and not just on Twitter. I’m finding that I’m doing the same in my everyday writing — emails, writing assignments for clients and more. These are good “side effects” of being forced to write tighter each and every day.

Tell me: Are you writing tighter, too?

Until next time,

Kathy Magrino

A big ‘THANK YOU’…

Monday, July 13th, 2009

My request for potential non-profit “clients” for my COM341 Publicity Methods class at Rider University garnered an amazing response. To date, 65 organizations responded to Joan Stewart’s write-up in her Publicity Hound newsletter last Tuesday. (Thanks, Joan!) Several other organizations have responded to my tweets on Twitter.

Thanks so much to everyone for your responsiveness and support!!

Now, the selection process begins… I’ll keep you posted. Enjoy the week!

Kathy Magrino

We’re still looking for non-profits who need publicity…

Monday, July 6th, 2009

I am repeating the same info from my last blog post because we’re still looking for non-profit organizations who need publicity for my class at Rider University. September will be here soon… Thanks for any suggestions you might offer!

I’m teaching COM341 Publicity Methods at Rider University in the fall semester starting in September. In this course, we’ll be working with “real” clients — non-profit organizations who don’t have big budgets to hire consultants or agencies. In the past, we’ve worked with non-profits in the Mercer County, NJ area (Rider is located in Lawrenceville, NJ) and created traditional media kits for these organizations.

As times have changed and the Internet has “expanded” our world and our reach, I don’t think it’s necessary to remain local to NJ this semester when we select our clients. Also, new this semester, we’ll be using an e-book as our textbook: How to Be a Kick-Butt Publicity Hound by Joan Stewart and Tom Antion.

So, I’m in the process of reviewing potential “clients” for my students for COM341 Publicity Methods. If you know a non-profit organization that needs publicity, please tweet me @kathymagrino or post your ideas and comments here. Thank you!

Kathy Magrino