I am always excited as a new semester approaches. However, this semester promises to be especially exciting because, for the first time, my students in COM341 Publicity Methods and I will be working with non-profit “clients” from all over the country — even though we’re based at Rider University in Lawrenceville, NJ!

Social media and the Internet have made this possible. E-mail… Twitter… and more!

I’m working on our syllabus now and we’ll be using Joan Stewart‘s e-book “How to be a Kick-Butt Publicity Hound” as our textbook. September 9 is our start date, and we’ll be kicking off the semester by forming project teams and selecting our clients.

More info to follow soon… stay tuned!

Kathy